Did you know that 70% of American adults are on social media?
If you’re looking to grow your follower base, you know how tough it can be to attract new eyes to your content. Instead of growing frustrated, it’s time to switch things up a bit.
Below, you’ll find five great tips to help you generate social media hits in a fun, organic way! Keep reading to find out how you can grow your audience today.
1. Establish Your Voice
The fun thing about social media is that it allows the amplification of everyone’s unique voices. While it might be tempting to ape a more popular social account, audiences care more about genuine content that comes from the heart.
In essence, the key to succeeding on social media is to be yourself!
Make sure the content comes first. It’s understandable to want a larger audience, but content created solely for the purpose of accumulating social media hits comes across as phony. Once you lose an audience’s trust, that’s it.
Seeing as only 22% of people trust brands, to begin with, you’re already fighting an uphill battle.
2. Post During Popular Events
As you start establishing your voice, think about the types of hobbies and events you enjoy. As broad as social media is, it can also get remarkably niche, so you can rest assured that there’s a group out there with your interests.
Whenever possible, share the hashtags trending with your audience. Using hashtags indexes your post, so when someone looks for the hashtag, it’ll come up.
Hashtag usage during live events is even better, as it connects you with those currently talking about the event.
3. Join an Engagement Group
Building a strong social media audience takes time. To expedite the process, consider joining what’s known as an engagement group, which bands together to help share group members’ content.
You should be able to find an engagement group on each social site, so whether you’re looking for Facebook engagement groups or Instagram engagement groups, you can find a group to help take your content viral.
4. Optimize Your Content
If you’re building a brand through your website and content creation, you already know how important search engine optimization (SEO) is. What you might not know is that you can optimize your social content, as well!
First, focus on optimizing any images you post, including your profile picture and banner. You’ll want to do the same for preview images, too.
Speaking of previews, if you’re linking to your blog, be sure to include a brief snippet of the content to serve as a teaser.
5. Interact Whenever Possible
More hits on social media means more likes, comments, and retweets.
Follow-up on these interactions whenever possible. Remember, social media is about sparking a global conversation. Interacting with your social audience establishes trust, which in turn establishes loyalty.
With that said, be selective in what you respond to.
If you’re getting negative feedback and want to post a mean retort, take a breath.
Boost Your Social Media Hits With These Tips
With social media replacing traditional advertising, it’s more pertinent than ever that you generate social media hits, whether you’re representing yourself or a global brand. Be sure to follow these tips to increase engagement, perfect your profile, and spread your influence.
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